Midway through the final between Argentina and Spain at MetLife Stadium, Justin Bieber headlined the first-ever World Cup halftime show, alongside Shakira, Burna Boy, BTS, and Madonna, marking the recent escalation of sports as a cultural behemoth.
https://www.vanityfair.com/story/world-cup-2026-halftime-bts-justin-bieber-madonna-coldplay-shakira